If you’re new here, each week we highlight one business that is doing great work in Southern California and that is growing at an incredibly fast rate. We dive into what the business does, what factors are contributing to its growth, and what the business can do to continue on its current trajectory.
This week we are featuring K Nair Law Group.
What does K Nair Law Group do?
K Nair Law is run by Kiran Nair and has over twelve years of experience focusing on Immigration Law. They are located in Orange County, specifically in San Juan Capistrano. Their work includes assisting individuals and families on visas, green cards, citizenship, deportations, and employment immigration services. If you are in Orange County and need an immigration attorney, K Nair Law Group is the first group you should call.
What factors contribute to K Nair Law’s growth?
After analyzing the business it became clear to me why K Nair Law was experiencing such fantastic growth.
To start, Karin is fantastic at her job. She is personable, compassionate, and knowledgeable. She takes the time to hear and get to know her clients and it is easy to see she has a passion for the work she is doing. For any business to truly grow, they need to be providing a fantastic service or product and Karin does exactly this.
Secondly, for a business to grow, there needs to be a high demand for its services or products. K Nair Law also fits well into this category. Clearly, with the current political climate of our country, immigration has been thrust into the spotlight, highlighting the need for support, clear guidelines and legislation on how our country handles this topic. Caring passionate people like Karin are essential to working through all the issues and road bumps in immigration.
But just how big of a market is immigration?
In California alone, where Karin is based, there are more than 10 million immigrants. Right in her home state are more potential clients than she could ever deal with in a lifetime.
In fact, K Nair Law has been doing so well that they are opening up a new office to meet all of the demand.
And I want to highlight one other point. When immigration comes up, most people tend to default to thinking about illegal immigration, but that only accounts for about 25% of immigrants in California. This means that there are around 7.5 million legal immigrants in just California and at some points they may need assistance with green cards, visas, and other immigration services.
It is easy to see why K Nair Law is doing so well. When you have talented, passionate staff and a high demand for the services they offer, you have a winning combination.
What can K Nair Law do to continue their growth?
I have a couple thoughts as to how K Nair Law can continue their growth.
First, given that the demand for immigration services doesn’t seem to be going anywhere anytime soon, they shouldn’t have an issue on that front.
In order to continue their growth they will need to hire and train the right people who can join with Karin and work with the same passion, care, and knowledge that she has.
And lastly, once they have their staffing in place to take on more clients, they can look at increasing their social media advertising to build brand awareness in immigrant communities.
I had a fantastic time reviewing K Nair Law. Their work is inspired and impactful and I am looking forward to what they will do in the future!