Viral Housekeeping

If social media wasn’t already consuming our day-to-day lives, social distancing has made it all the more integral. Despite the negative side effects of social media consumption, certain types of content have become quite popular on the internet for having a positive effect on viewers. 

Silent vlogs have become especially popular in recent years—a stark contrast to the flavor of content that is usually quick to gain traction. For decades, media companies and content creators have known that shock value sells. Audiences and algorithms seem to reward the formula of catching people’s attention with clickbait and then retaining viewer retention throughout the video with outlandish antics and flashy editing. 

But now, it seems like people are tired of being bombarded with loud and fast-paced content. Instead, people want to be soothed. The current state of the world and its constant change provide us with enough shock value as it is.

A specific type of silent vlog, the cleaning vlog, has helped viewers around the world feel calmer, less alone, and less worried. “Cleanfluencer” and homemaking videos document the household chores that many of us try to avoid. But instead of watching these videos to procrastinate, many viewers watch homemaking vlogs to feel motivated to get their tidying done. Cleaning vlogs highlight the very fact that there is beauty in the mundane and solace in the repetitive. It’s also no surprise that most of the creators in this genre are women, illustrating that unseen and unpaid domestic labor is still often performed by women.

According to Oxfam, if women around the world made minimum wage for all the unpaid hours of care work they performed in 2019, they would have earned $10.8 trillion. In America alone, they would have earned $1.5 trillion, according to an analysis by The New York Times.

The Devaluation of Care Work Is by Design, The Atlantic

Washing, sweeping, vacuuming, and cooking are among the most common types of activities filmed for cleaning vlogs. 

Some videos have even gone viral, proving that this genre of content is as satisfying to watch as any other popular genre. 

Pest control isn’t usually shown in housekeeping vlogs—but certain pests are so widespread that they may as well be considered “viral”. Termites cause billions of dollars of damage each year across the United States alone. Termite infestations can more often than not be detected through inspections, which can save homeowners a significant amount of time and money in extermination and repair. 

Pest control is as important as any other aspect of housekeeping to ensure the cleanliness of your home. As cleaning vlogs have shown, sometimes it’s better to look at the issue rather than look away. Booking an appointment for a free termite inspection in Garden Grove is as easy as picking up the phone. Since termites can destroy homes while hiding in plain sight, inspections require the expertise and eye of a professional.

You can give Natural Science Exterminating a call to book your inspection today.

Natural Science Exterminating
11642 Knott Ave, Garden Grove, CA 92841

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